Social media platforms like Facebook, Instagram and LinkedIn have witnessed tremendous adoption and user retention. Harsh also envisions YourQuote.in becoming a platform to discover and hire writers, with a writer's quotes serving as their portfolio. But Harsh noted that they aim to monetise the platform in the future through advertising and also by letting brands interact directly with writers. Harsh and Ashish are currently focussing on enhancing the app and not monetising it currently, till they achieve a certain user base. Also, in-app features like YourQuote Baba and cross-posting on other social media platforms has helped them gain users. They mainly relied on word of mouth and social media marketing in the initial stages and have more recently also ventured into Facebook advertising to acquire users, cashing in on their FBStart credits. The duo noted that on their journey from 40 odd users to their current run rate of 3,400 users. Ashish said, Over the past month, we got great feedback from users and were able to refine our product at a rapid rate. So the duo was able to find a guest house with a working internet connection at a good price and was also able to attract interns to work with them. But in 2012, Harsh had embarked on a solo backpacking journey across India and knew the ground realities of Manali better. Harsh noted that many of his friends thought that moving to a remote place, without the infrastructure that big cities offer, to work on a pure-play tech product was a bad idea.
By working out of Solang Valley, we aimed to focus solely on the product and also spend time talking to our users and tweaking it, based on their feedback. Harsh said, We were disenchanted with city life and for our previous venture, had spent a lot of time talking to investors, which wasn’t always fruitful. At this stage in September 2016, they also decided to pack their bags and move to Solang Valley, located 6km away from Manali, to work on YourQuote.in without distractions. So Harsh and Ashish worked on the concept and pushed out a minimum viable product (MVP) in three weeks. As a published author, Harsh also felt that he had a first-hand understanding of the space and not theoretical knowledge about the sector like his past ventures. After the fallout, Harsh had booked the domain, YourQuote.in as he always felt the urge to start another venture in this space but had been dissuaded by many that the market for such a segment was too small for growth.īut now inspired by the growth of Prisma, the app that transforms photos into artworks using the styles of famous artists, Harsh and Ashish realised that there was a similar opportunity for a platform that made quotes aesthetically beautiful with different fonts and a background. That venture didn’t work out because of co-founder conflict and other reasons. As a writer himself, Harsh had earlier co-founded, a venture to help writers gain recognition and monetise their creativity and quotes.
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